Good lighting defines how good the mall is. It not only attracts people, but it also makes shop owners come to buy/rent stores in your mall. But what exactly is good lighting, and how can you design the lighting in different areas of the shopping mall? Let’s find out the answer.
What is Good lighting in shopping malls?
Good lighting is something that not only illuminates your shopping mall, but it is something that affects people’s psychology. For instance, warm colors like red, orange, and yellow evoke the warmth and minimize feelings of anger and hostility. On the other side, cool colors, such as blue, purple, and green, are believed to soothe sadness.
Remember, your lighting’s primary purpose should be to make customers’ feel comfortable and boost their interest in shopping. This is why it is essential to provide appropriate lighting, color temperature, rendering, and different brightness for different areas of the mall.
Depending on the store inside the mall, consider using different lights. Consider visiting Lepro’s site for different types of LED lights for shops and shopping malls. Here’s the link – https://www.lepro.com/led-shop-lights.
The best part about LED lights is that they don’t require much maintenance and are more reliable than any other type of light. Besides, they don’t hurt the eye.
How to Design the lighting in different areas of the shopping mall?
1. Apparel Store
In clothing stores, you would want to encourage customers to purchase as many clothes as possible. Thus, make sure to install decorative lighting near the entry of the store and window displays. However, make sure that you choose a color that matches your store’s style.
To display or highlight specific items in your store, use ascent lighting. It could be track-mounted or in-ceiling cans. You can also install them under the shelves, so the light directly highlights the cloth. However, make sure to test various angles to ensure that the light does not shine into your customer’s eyes. Additionally, you can install natural lights, so the garment color appears true.
2. Supermarkets
Most shopping malls these days have supermarkets. But again, they also need the right lighting to increase sales. When installing lights for aisles, make sure they are bright enough to help customers navigate through the store. It should also highlight both sides of the shelves.
When it comes to the counter area, the lighting must offer comfort and high visibility. Besides, your employees need to work for long hours in this area, so it needs adequate lighting. You can consider installing white LEDs that boost productivity and makes customers comfortable.
At the same time, you must also install bright lights near the refrigerator, so items like milk, paneer, etc., attract the customers’ eyes.
3. Seafood
Seafood, including fish and prawns, areas need to be treated differently than other food areas. Make sure to install cool white LEDs that make consumers think of clear waters and make the seafood look afresh. You can also consider a mix of high-color temperature along with the blue spectrum to increase the rendering effect and reduce the infrared heat radiation. This also increases the lifespan of the seafood.
4. Fruits, Vegetables, and Flowers
Fruits and vegetables need the brightest possible colors and pure white lighting, reflecting how fresh the food products are. For yellow, orange, and dark fruits, such as carrots, beet, broccoli, etc., install 3300K warm light. For green vegetables, install 4500-5000K cold white light.
Also, make sure that the color rendering is above 80. This will help increase the desire to buy vegetables.
5. Jewelry
One of the luxurious items, jewelry, is not something that everyone wants to buy. However, with proper lighting, you can definitely attract potential customers and increase the chances of sales. Make sure the counter is always bright and reflects the natural color of the jewelry. For instance, you could consider yellow light LEDs.
Other key factors to consider include color temperature, brightness, flicker, and infrared light. As per the research, it is recommended to install a light of 3300K-7000K color temperature. At the same time, you would want to change the lightings as per the type of jewelry. For instance, gold and diamond shine differently in different colors.
Again LED lights are perfect for jewelry stores because they don’t require much maintenance, generate very less heat, and offers a wide range of color temperatures.
6. Food Centers
Most often, there are restaurants and fast food centers on the top floor of the shopping malls. If you are also considering giving a large area for restaurants, consider using light and red colors. If you have noticed, most food chains use these two colors in their logo. For instance, KFC has red color all over the logo. McDonald’s has yellow.
These colors are known to increase the heart rate, thereby increasing the sentiment of hunger. However, make sure to use a good combination of white with yellow and red to ensure complete visibility in the area.
You can consider installing red lights near the menu and white or yellow near the counter in each store.
7. Technology
Technology or digital stores are another popular and most common type of store in a shopping mall. For technology stores, you can consider installing white LEDs that ensure bright lighting, so customers can see the product and get attracted to it. Consider installing LEDs with a color temperature of 5500-6000K in the downlight angle.
Conclusion
Your shopping mall’s lighting decides whether it will always be full of people or if you will struggle to attract them. I hope this guide has answered your questions about the lighting for different types of stores.