Wearing a watch is one of the ways to improve your physical appearance, isn’t it? It is a fashion element that people gladly use to make themselves more attractive and grab the attention of others. However, the type of watch that people wear is not always the same. Different individuals have different requirements and they will expect certain elements and designs that will be matchable with their style, other fashion elements they wear, etc.
Of course, there are also individuals that would never regret spending a bit more money on a watch. They will mostly focus on some of the most popular brands that always provide a high level of quality. One of the brands that are popular in all parts of the globe is Rolex.
Having a Rolex watch is some sort of dream for many. The price is a huge barrier for many, and that is the subject we would like to talk about in this article. Most people do not even understand why all Rolex models are that pricey. Because of that, we would like to highlight all the reasons why Rolex watches are so expensive. After reading this article, things will be much clearer. Let’s go!
First Reason – Brand Popularity
Rolex is not just a successful company that produces and sells watches. You can find dozens of online stores that offer some high-quality products. However, their price is not close to the price of the Rolex models. The reason for that is simple – Rolex is a worldwide popular brand that has an influence on big groups of people.
The way company advertise in the world is probably one of the best you could find. They often hire some of the world-famous athletes, actors, and other individuals that will promote them on TV. Despite that, they are supporting a specific way of life that features comfort, luxury, and other stuff that most people dream about.
In other words, wearing a Rolex watch marks you as a type of successful person that has ambitions, goals, and invests a lot of energy in success. All these reasons boost the price of Rolex watches!
The Watches Contain 904L Stainless Steel
Of course, the quality of the products is another reason why Rolex watches are that expensive. People that are not familiar with this watch should know that all products of this company are made of 904L stainless steel. On the other hand, other brands often use 316L stainless steel, which is also good, but good as the type of material that Rolex uses.
Thanks to the flexibility and features of 904L stainless steel, the company has the ability to create durable products that are also stylish, resistant to different kinds of issues such as dust or any other type of corrosion.
Logically, when something is that good, then you can’t expect it is going to cost cheap. Despite that, working with this type of material requires a high level of knowledge. You can be sure that skilled individuals have designed and created the watch that you would want to wear. With these two things in mind (professional manufacturers and good quality material), you can understand why Rolex watches are that expensive!
All Movements Are Assembled Manually
Here comes the most interesting part about the entire procedure of creating any Rolex watch. Most companies that you can find online and offline are using different types of machines. Those machines are pretty good as well, but the method that Rolex manufacturers use is a lot more specific and different. Believe it or not, all the watches that you can find are assembled by hand.
So, which tasks are done manually? Believe it or not, all the watch movements, as well as tasks that refer to bracelet assembling, are finished by hand. Thanks to this procedure, the company ensured a higher level of freedom in terms of designs, movements, and other specific features that make Rolex so incredible.
There is one more thing we need to mention. You can check out different products of this company and one thing common for all of them. All the watch models are licensed and certificated by the COSC. It is an authority in Switzerland that controls the accuracy of the watches created by a wide range of companies. All the companies that have that sort of licence are highly professional which is another reason why Rolex watches are that expensive.
Precious Metals Are Often Part of Design
Do you know how expensive gold is? What about diamonds? Precious metals like the ones we highlighted are extremely expensive. They are often the part of the design of the watches produced by Rolex which automatically raises their price.
Gold (the real one) is actually one of the features that make this watch different from others. Most companies will use paint or simply gold plating to boost the design of their products. However, that is not the case with Rolex. They will use different types of gold such as everose, yellow, or even 18K white gold. If you are familiar with these types of gold, then you are aware of their price on the market.
All Rolex Watches Are Water-Resistant
Finally, the last reason why Rolex watches are so expensive is the fact that they are resistant to water. Believe it or not, some watches (the most expensive ones) will remain untouched even if you decide to dive 300 meters underwater.
There is actually an interesting story that we would like to share here. During the procedure of watch development and creation, the manufacturers primarily test the watch with high-pressure water tanks. If they determine the watch could handle water pressure, they continue with the remaining processes that make this watch so beautiful. Logically, that ability boost the price of all the products.
Final Thought
Generally speaking, Rolex is certainly a brand that comes with a huge catalogue of the most prestigious watches. You can check here some of them that may grab your attention and motivate you to purchase them.
Believe it or not, Rolex watches were not expensive from the first moment this company was created. The company exists since 1905, and, in the beginning, they were just an average company. However, over time, they managed to improve their manufacturing procedures and become one of the most recognizable brands in the world supported by a bunch of influencers from different fields and industries.