marketing strategy

Fractional CMO: What Is It and How Can It Benefit Your Business?

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A strong marketing strategy can be the difference between a company’s success and its stagnation. However, not all businesses have the resources or the need for a full-time Chief Marketing Officer (CMO). This is where the concept of a fractional CMO comes into play, offering a strategic advantage to businesses seeking expertise without the commitment … Read more

What is Whiteboard Animation? A Quick Guide For Business

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Whiteboard animation is a type of video that uses hand-drawn objects, figures, and typography on plain backdrops to communicate ideas and explain complicated concepts: https://astra-motion.com/services/explainer-video/.  Many animators also use a very limited color palette for extra emphasis on the most important narration points. To further the impression that the audience is witnessing the plot evolve, … Read more